Current:Home > ContactAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Dynamic Wealth Solutions
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-16 21:39:21
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (4453)
Related
- Meta releases AI model to enhance Metaverse experience
- What restaurants are open on Labor Day? Hours and details for McDonald's, Chick-fil-A, more
- The Rural Americans Too Poor for Federal Flood Protections
- Real Housewives’ Tamra Judge Looks Unrecognizable as She Shows Results of Extreme Cosmetic Procedure
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Border arrests are expected to rise slightly in August, hinting 5-month drop may have bottomed out
- American road cyclist Elouan Gardon wins bronze medal in first Paralympic appearance
- Fire destroys popular Maine seafood restaurant on Labor Day weekend
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- Police say 1 teen dead, another injured in shooting at outside Michigan State Fair
Ranking
- North Carolina justices rule for restaurants in COVID
- Investigators say crime lab improvements aided arrest of Alabama man in 24-year-old Georgia murder
- Sudden death of ‘Johnny Hockey’ means more hard times for beleaguered Columbus Blue Jackets
- Drew Barrymore reflects on her Playboy cover in 'vulnerable' essay
- See you latte: Starbucks plans to cut 30% of its menu
- Sudden death of ‘Johnny Hockey’ means more hard times for beleaguered Columbus Blue Jackets
- Small plane carrying at least 2 people crashes into townhomes near Portland, engulfs home in flames
- Horoscopes Today, August 31, 2024
Recommendation
South Korean president's party divided over defiant martial law speech
RFK Jr. sues North Carolina elections board as he seeks to remove his name from ballot
Dreading October? Los Angeles Dodgers close in on their postseason wall
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Last Try
Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
Trump issues statement from Gold Star families defending Arlington Cemetery visit and ripping Harris
Small plane carrying at least 2 people crashes into townhomes near Portland, engulfs home in flames
Penn State-West Virginia weather updates: Weather delay called after lightning at season opener