Current:Home > FinanceBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -Dynamic Wealth Solutions
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-14 11:56:52
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (9)
Related
- Global Warming Set the Stage for Los Angeles Fires
- Airstrike on northern Iraq military airport kills 3
- Broncos score wild Hail Mary TD but still come up short on failed 2-point conversion
- With playmakers on both sides of ball, undefeated 49ers look primed for another playoff run
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- Former Colorado officer avoids jail for putting handcuffed woman in police vehicle that was hit by train
- Newborn baby found dead in restroom at New Mexico hospital, police investigation underway
- Hundreds of flying taxis to be made in Ohio, home of the Wright brothers and astronaut legends
- Trump's 'stop
- In Ukraine, bullets pierce through childhood. US nonprofits are reaching across borders to help
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- Mega Millions jackpot reaches $162 million. See winning numbers for Sept. 15 drawing.
- Ukraine and its allies battle Russian bid to have genocide case tossed out of the UN’s top court
- Hurricanes almost never hit New England. That could change as the Earth gets hotter.
- The company planning a successor to Concorde makes its first supersonic test
- Tacoma police investigate death of Washington teen doused in accelerant and set on fire
- Where are my TV shows? Frustrated viewers' guide to strike-hit, reality-filled fall season
- Ariana Grande and Dalton Gomez Officially File for Divorce After 2 Years of Marriage
Recommendation
Moving abroad can be expensive: These 5 countries will 'pay' you to move there
'60 Minutes' producer Bill Owens revamps CBS News show with six 90-minute episodes this fall
14-year-old arrested in fatal shooting in Florida
California fast food workers will earn at least $20 per hour. How's that minimum wage compare?
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Judge to hold hearing on ex-DOJ official’s request to move Georgia election case to federal court
Los Angeles police officer shot and killed in patrol car outside sheriff's station
2 charged with murder following death of 1-year-old at day care